5 Easy Facts About Johnnie Walker Blue Label Ultra Described
Within our quest for your lightest bottle feasible, we took our eyesight to some team of expert glassmakers. Checking out designs and glassblowing tactics to minimise glass usage without compromising longevity.
This new, lightweight bottle is a point of exquisite attractiveness; but extra importantly, it demonstrates what can be done With regards to lightweighting glass. We'll continue on making use of these learnings across our vary, getting much more progressive strides as we glance to the future of Scotch.”
From American bourbon to Scotch whisky, browse our handy guideline to the differing types of whisky, how they’re produced and how they vary.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle is developed by adopting a test-and-learn product, coming up with and Discovering with out limitation and imagining what the way forward for lightweight luxurious packaging could carry.
Our DRINKiQ programme aims to lift the 'collective drink IQ' by expanding community awareness of the consequences of Liquor and supporting accountable ingesting.
This new, light-weight bottle is actually a point of exquisite elegance; but more importantly, it demonstrates what is feasible In terms of lightweighting glass. We are going to continue on applying these learnings throughout our vary, having much more progressive strides as we glance to the future of Scotch.”
The result is an field-to start with that, in addition to achieving exquisite beauty, showcases what luxurious, lighter-body weight, decrease-carbon bottles of the future could appear to be. As Component of the Diageo Spirit of Development action plan, Johnnie Walker aims to lessen the pounds of click here glass Utilized in its packaging; an ambition that's aimed at cutting down the quantity of carbon emissions connected with packaging.three Even though the engineering isn't nonetheless available to start bottles of this excess weight at scale, forever, the expertise Johnnie Walker has garnered is by now currently being applied to lightweighting assignments through the Diageo portfolio.
And also redesigning the glass, thought was offered to how the bottle might be produced and transported.
Liquid Mild enveloped website visitors in a mesmerizing interplay of sunshine and shadow, with going mild passing by way of glass types and projecting tasteful styles onto white walls.
“We didn’t determine what we were being going to be able to accomplish once we set out to thrust the boundaries of luxurious, and The end result is a thing that lots of claimed would not be feasible.
Diageo has stated that the “Formerly claimed ‘lightest fat scotch whisky bottle’ was released by a British isles retailer and weighed all-around 298 grams.”
Diageo has submitted filings to have its granted United kingdom Patent No. GB2616831 B endorsed as licensable of ideal on the UKIPO patent sign-up, and intrigued parties are invited to request a typical royalty free of charge, non-distinctive licence from Diageo.
We realized that the lightest, strongest glass bottle you can make without having compromising sturdiness can be a teardrop form.
In whisky packaging, luxury ordinarily usually means significant—Feel thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker wishes to upend that thinking and embrace the Idea that lithe is deluxe.
This is a one particular-off bottle for now illustrating the artwork from the doable, as being a layout experiment and redefining light-weight as luxury. We'll continue on to apply these learnings throughout the wider Diageo array.
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As well as this, for The 1st time in Diageo’s record, a license to our patent for light-weight-body weight glass beverage containers is going to be presented on the royalty-free of charge foundation to all as a method to inspire progress in the broader field.